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HOW TO CHOOSE A COSMETIC MEDICAL CENTER
Why Scarcity Works on Our Brains?
Only 3 Slots Left – Scarcity & Urgency on Clinic Sites
It’s easy to click when a clock is ticking. But in cosmetic-medical tourism, urgency messaging can cost you far more than money.
You Have 10 Seconds to Decide… Really?Scrolling a popular Istanbul hair-transplant site, Amir sees a flashing banner: “ ONLY 3 SURGERY SLOTS LEFT THIS MONTH!” A countdown rolls beside a 40 % discount. Within minutes he pays a deposit. Weeks later, swollen and anxious in a hotel bed, he realises the slot was never scarce—trust was.
“They said I’d lose the discount if I didn’t book in 24 hours. Later I learned they run that ‘discount’ every week.”
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